New Delhi, 19th April 2018: Chqbook is a Gurgaon based financial technology start-up that allows customers to explore, compare, book and get personal finance products such as home loans, personal loans, and credit cards. It is a marketplace for financial products, bringing under a single platform – both online and offline — banks and non-bank finance companies (NBFCs), loan servicing experts and customers.
Chqbook is a marketplace for financial products — that brings suppliers (banks and NBFC’s), distributors (Chqbook experts) and customers onto a single platform — both online and offline. In India, there are over 20 lakh financial service providers like insurance agents, direct selling agents and bank executives, who help process loans and cards.
The startup currently offers 23 options from the country’s leading Banks & NBFC’s for Home Loans. It also offers customers a choice of 16 institutions for Personal Loans and has over 35 Credit Cards. Between the 3 products, it covers over 90% of the market & became the largest marketplace for Personal Finance in the country in March 2018. Chqbook is currently operational in 14 cities for Home Loans and Personal Loans through its 400 plus verified experts on its platform. It recently expanded and has started providing Credit Cards in over 300 cities Pan India. Customers can explore loans and check their eligibility while Chqbook uses machine learning and complex algorithms to match customers to the right provider. Each application is tracked over 100+ parameters and Chqbook monitors every stage of the approval process, making the experience seamless.
“Chqbook is very particular about its services. It monitors each and every application very carefully in order to match customers to the right providers. Each application is tracked over 100+ parameters, to avoid any kind of discrepancy or delay in the process. It also monitors each and every stage during the approval process. Chqbook was founded to ensure a seamless end to end experience for every customer”. Said Vipul Sharma, CEO, Founder Chqbook in a recent interview with Radio Mirchi.
The entire platform runs on the TARA Artificial Intelligence system built into the Front-end, the Rule engine & the Fulfilment engine. Customers seeking loans are guided by TARA through a small set of contextual questions which determine loan eligibility across 40 banks on the platform. TARA then recommends loans based on its understanding of the approval rates we have got in the past for a certain demographic, income & financial profile. Recommendations are refined as more data keeps getting added to Tara’s repository. Chqbook’s goal is to ensure that every customer who applies gets his loan or credit card issued in the shortest possible time, with zero effort. Tara AI also assigns the application to a pool of Chqbook Fulfilment Experts, who are carefully chosen; are ambitious and have the customer’s interest at heart. Tara AI also tracks customer communication and informs the customer about the status of his case while tracking every Chqbook Expert across 100+ data points – the key goal is to provide fast, efficient service every day and every time.
“Chqbook’s focus is solely on customer delight and uses a proprietary AI engine for an end to end discovery unfulfillment. We are the first to bring customers, banks, and fulfillment experts onto one platform, creating the first true market place for financial services” added Rajat Kumar, COO and Co-Founder Chqbook.