As per the reports, Google is considering to go local by offering products and services in local languages.
“…the majority of Internet users today are Indian language users, a number expected to reach 500 million-plus in the next two years. [As much as] 95% of video consumption is in vernacular languages,” Rajan Anandan, vice-president, India, and Southeast Asia had recently said at an event emphasizing upon the crying need for embracing local languages.
The search engine giant is believed to be working with Indian publishers so as to expand its reach to non-English speaking populace across the country.
Moreover, upon searching, the users too would be able to access content in both English and the local. As per the reports, Google is considering to go local by l languages in a better way than before.
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Last year, a news website, indiatimes.com reported that Hindi may overtake English as the numbers of non-English speakers accessing the internet is much more than that of English.
“Hindi is all set to topple English as the most popular language on social media this year, ” the website reported.
Hindi news stories received higher shares in social media compared to English news in the last six months, according to a study conducted by Storynomicx on the “Most Shared 5,000 News Stories in India in 2016,’’ the report elaborated further.
According to some reports, around 41 percent of the total population of the country uses Hindi, and rural India alone has around 130 million Hindi Internet users, and so Google’s ambition to reach out to non-English speakers is self-explanatory.