Nokia launches slider phone ‘Nokia 8110’

To be positioned as a companion device for smartphone users, Nokia launches the refreshed version of its previously popular slider phone- the Nokia 8110.

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The makers on Nokia phones, HMD Global, on Thursday, introduced the refreshed version of its previously popular slider phone — the Nokia 8110.

Taking advantage of the current festive season of Durga Puja and Deepawali, the 4G feature phone comes with a curved body and a slider covering the keypad. Popularly known as the ‘banana phone’ will be positioned as a companion device for users that are already using a smartphone. It is priced very competitively at Rs. 5,999.

Feature phone users

Speaking to national daily The Hindu, Ajay Mehta, Vice President, and country head-India said, “While predominantly we expect it to be a companion phone to smartphone users, we will also target feature phone users looking for a stylish device and a premium experience,”

For the 8110, the company has also tied up with Mukesh Ambani’s Reliance Jio under which Jio users on Nokia 8110 will get up to 544GB of 4G data.

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The company also launched its “made for India” smartphone the Nokia 3.1 Plus with a price tag of Rs.11, 499.

“The Nokia 3.1 Plus is built on the feedback received from the Indian consumers. That is why we launched is globally from here. Indian customers are looking specifically looking for a larger screen, better imaging with a longer battery life,” Mehta said.

The Nokia 3.1 Plus, which ships with Android Oreo pre-loaded, features a 6-inch display, dual rear cameras, a 3500mAh battery and is powered by MediaTek Helio P22 octa-core processor.

Saying that “macroeconomic factors are what they are,” Mr. Mehta said it was early to judge the market sentiment but the company was hopeful of better sales than even last festive season driven by a wider range of products portfolio combined with festive offers.

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Nokia launches slider phone ‘Nokia 8110’
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Nokia launches slider phone ‘Nokia 8110’
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To be positioned as a companion device for smartphone users, Nokia launches the refreshed version of its previously popular slider phone- the Nokia 8110.
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The Policy Times
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