Everything is currently revolving around technology. Artificial Intelligence (AI), Blockchain, Data Centers and many more in the field of tech. It ranges from complete technology or health-based to travel technology and many more. But now a new trend is developing in the market with all entrepreneurs working for their hand in consumer packaging goods (CPG).
CPG’s are now a craze amongst startup ideas. Many people are now interested in funding such CPG’s more than tech related ones. Be it incubators or funds, CPG’s have taken all the interest of investors in the market as they reap better-promising profit than the great to witness tech ones.
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For instance, a well-known startup venture fund investor named Fireside ventures recently finalized its deal of Rs.340 crores. It mainly invested in consumer packaged goods and brands only. This venture fund investor group consists of former Hindustan Unilever executives namely Kanwaljit Singh, VS Kannan Sitaram and Vinay Singh taking care of all its investments. Now we know why they are so keen on investing in consumer brands. The investors also include brands namely Unilever Ventures, Mariwala family office, RP-Sanjiv Goenka group, Emami Ltd and Premji Invest.
They have solely planned to invest the entire amount in say about 25 to 30 brands. According to reports more than 12 consumer packaging goods startup portfolios have been under scrutiny for investment. Fireside has recently funded an electronic lifestyle brand named boAt with 6 crores. This brand focuses on earphones, chargers, speakers and other electronic goods. Until now fireside ventures have invested in brands like Yoga Bar, Samosa Singh, Goodness Beverages, Design Café, Bombay Shaving Company, Mama Earth, Vandam Teas, Kwik 24, Magic Crate, Pipa Bella and Frog Bikes.
The startups don’t require much capital and these investors are looking to boost their private equity. They might stay for few years and then exit or rather not exit and let their fund life’ extend for 10 years.