One of India’s oldest and largest science-based Ayurvedic medicine manufacturers, Dabur India Limited, has been felicitated with The Policy Times Sustainability Business Excellence Award 2021 for Outstanding Contributions in Waste Management as a brand in ERP service. The company has been awarded for its outstanding contribution in Waste Management as a Brand under EPR Services and continuous efforts towards sustainable business practices in waste management, local and green jobs, adoption of better technologies, improving lives of informal workers with notable positive social, environmental and economic impact.
The homegrown FMCG major, as a part of its resolution to become a plastic waste-free company, has committed to implement the Plastic Waste Management Rules, 2016, which requires Brand Owners to work out the modalities to create an effective waste collection system for collecting back the plastic waste generated due to their products, based on Extended Producers Responsibility (EPR) Principle.
The company has successfully completed 22000 MT of EPR in the current fiscal year, out of which 28,814 MT of recyclable type plastic waste recycled through plastic recyclers, 13223MT multi-layer plastic waste sent to Coprocessing plant & waste to energy plant, and 7359 MT of beverage carton plastic waste has been managed through Beverage Carton Recycling Facility. Through EPR it has created more than 1000 new green jobs by engagement of Waste Management Agencies, Cement plants, Recycling facilities, NGO, Ragpickers association, RWA Societies Inclusion and Upliftment of the marginalized community of waste pickers, providing them with fixed income.
Under its exemplary vision, Dabur India has been able to educate 5000+ people on source segregation and plastic collection and helped more than 2500 rag pickers to increase their income and social life by providing awareness on systematic plastic collection.
By adopting the sustainable practice of plastic recycling, Dabur has been able to avoid 6871.39 MT of carbon emission, save 784 MT of CO2 emission, and through its Beverage Carton Recycling, it has avoided 10356 MT of carbon emission. Instead of dumping in landfills, 9383 MT of post-consumer plastic has been recycled and reused in different forms of the new product. As a sustainable alternate fuel, 2045 tons of coal have been replaced by plastic wastes. With the use of virgin plastic, Dabur has reduced pressure on natural resources by proving alternate fuel to cement plants.
“As a Responsible Corporate Citizen, Dabur has always been recognized for its commitment towards sustainability and ecological responsibility. We have taken progressive actions to reduce plastic waste in cities while also raising awareness about plastic waste management. We are fully aware of our responsibility towards preserving nature and have been the front-runner when it comes to environmental protection. A strong Environment strategy, we feel, not only enhances brand reputation but also plays a key role in building consumer loyalty,”- Dabur India Ltd mentioned in a press statement.
Dabur is a registered brand owner with Central Pollution Control Board (CPCB) since November 2018. With its commitment towards a Sustainable future, Dabur has, in all true sense, done justice to its responsibility as a responsible corporate citizen.
“Roadmap for EPR implementation of Plastics in India” is a National Conference organized by The Policy Times in partnership with The Shakti Plastic Industries, RECYCLEAN, Ramky, and GRC India in association with MRAI, IPI, ICCE, EcoEx, Sampurna(e)arth & GreenscapeonThursday 18th November 2021. It aims to address the provisions of the Draft Notification for the regulation of EPR under the Plastic Waste Management Rules of 2016, prohibition of Single-Use Plastic, Maintenance of Producer’s Accountability, Annual Data Updation and Verification via a centralized website, EPR certifications, Categorization of Plastics, Role of PROs and adoption of suitable methodologies for effective monitoring and rule enforcement, amongst many others.
The final objective of this conference, conclusively, is to address the issues of the plastic waste management ecosystem in India and devise a Roadmap for EPR implementation under the Plastic Waste Management Rules of 2016.