Plastic waste management has always been a pressing dilemma in our country. Our planet is drowning in plastic pollution and recently it has grown to become a hot issue in India as well. Downstream EPR has been getting a lot more attention. With the growing awareness among big brands, more and more brands are now becoming a part of the EPR initiative. The growing impetus of the “3R’s” approach- Reduce Plastic, Recycle Plastic, Recycle Plastic Content is witnessing success in our country.
India’s one of the largest Ayurvedic medicine manufacturers Organization Dabur India Limited has made a huge contribution in waste management and also in the local and green jobs, adoption of better technologies, improving lives of informal workers with notable positive social, environmental, and economic impact.
They have been recognized for outstanding contribution in waste management with The Policy Times Business Excellence Award 2021 during the National Conference on ‘Roadmap for EPR Implementation of Plastics in India’. In the conference Mr. Tusar Pattnaik, Corporate Head of EHS & Plastic Waste Management, Dabur India Ltd shared lots of information on waste management and Dabur’s EPR journey in the past three years.
The organization has successfully completed 22000 metric tons of EPR this year, 28,814 metric tons of plastic waste has been sent to recyclable through plastic recyclers, 13223 metric tons have been sent to multi-layer plastic waste processing plants and about 7359 metric tons of beverage carton plastic waste has been managed through Beverage Carton Recycling Facility. Dabur is a registered brand owner with the Central Pollution Control Board (CPCB) since November 2018. They have educated more than 5,000 peoples about the origins of segregation and plastic collection, and have also helped to increase their income and social life by raising awareness among more than 2,500 rag pickers.”
By adopting plastic recyclable sustainable practices, Dabur has been able to avoid 6871.39 MT carbon emissions, save 784 MT CO2 emissions, and by recycling its beverage cartons, it has been able to avoid 10356 MT carbon emissions. Instead of dumping in landfills, 9383 metric tons of post-consumer plastic have been recycled and reused in various forms of new products.
Dabur India is working to connect with different stakeholders at different levels of the ecosystem across the country. EPR has given much-needed impetus to the management of plastic waste in the country.
Dabur, along with Swachh Sustainable, has also organized Safai Sathi Training in Uttarakhand, Telangana, and Karnataka. Under this program, members of the waste collector community are sensitized about the recyclability of various packaging materials, particularly multi-layered plastic waste, their collection, and safe disposal methods. Information Education Communication (IEC) material is also distributed within the community.
Dabur’s Future Roadmap To Sustainability:
- Convert the challenges to opportunities
- Plan to be plastic neutral by March 2022.
- Promote alternate plastics.
- Awareness of the source of segregation.
- Thrust on Mono material structure.
- Embedding reusable system in consumption
The article is Written with Inputs from Mr. Tusar Pattnaik, Corporate Head of EHS & Plastic Waste Management, Dabur India Ltd.