NOIDA: The second last day of ICAN 4 proceeded with Technical Session VIII on the theme ‘Media Narratives and Role of Social Media in the phase of Covid-19’, chaired by Dr TabeenaAnjum, Senior Journalist and Co-chaired by Dr ManasviMaheshwari, Associate Professor, DME Media School, Delhi Metropolitan Education. Research papers on topics like ‘Impact of Covid-19- nationwide lockdown, on the Life and Earnings of Street Vendors’ and ‘Effect of Media Narratives on Public Perception during Covid-19 and much more were presented during the session.
In his opening remarks Dr AmbrishSaxena, Convener of the Conference said, “Drastic changes have taken place as far as media and social media are concerned. We are immensely dependent on social media and it is indeed very important, but we should remember that it has also become a place spreading fake news and misinformation.”
Dr TabeenaAnjum while interacting with the scholars said, “The consequences of COVID-19 have resulted in the shift from offline to online mode. The meetings, story gathering, and nuances of reporting have changed completely. My advice to media aspirants is that as the culture of office has ended, it is essential for media aspirants to have multiple skill sets and they should be well aware of the sources. The existing data and the subcategories should be known by you.”
Dr SusmitaBala, Head and Professor, DME Media School said, “Various papers were presented today covering different aspects of media in the COVID-19 time and I congratulate all the participants and scholars present today.”
In the end, MohdKamil, Research Scholar, Manav Rachna International Institute of Research and Studies (MRIIS), Faridabad, Haryana along with Dr SumanKumari, Associate Professor, MRIIS were announced as the best paper presenter for Technical Session 7 for their paper on ‘A comparative analysis of Prime-Time news of four Hindi News Channels during the first wave of COVID-19 Pandemic’ at the end of Technical Session VIII.
Panel Discussion 6
ICAN4 then proceeded with Panel Discussion 6 on the ‘Transforming Media Industry Landscape’. It was moderated by Prof. KiranBala, Dean, School of Journalism and Mass Communication, KR Mangalam, University, Gurugram. The panel had a Special Guest, Prof. P Prakash, Vice-Chancellor, K.R. Mangalam University. The panelist included Dr Maithili Ganjoo, Dean, FMeH, Manav Rachna International Institute of Research and Studies, Faridabad; Dr NavneetAnand, Founder and Director, GreyMatters Communications, India and Dr KulveenTrehan, Assistant Professor, GGSIP University, Delhi.
Opening the session, Dr AmbrishSaxena said, “The usage of technology is increasing in the current scenario as people have made their lives revolve around it. There have been many changes brought up by Artificial Intelligence (AI) in the media industry.”
In his address, Prof. Prakash said, “AI is playing a crucial role in our lives, but bandwidth is still an issue. Journalism and Social Media is pushing their limit to educate people. It has all the power to reach the unreached.”
Prof. KiranBala moderating the session talked about various facets of AI. She said, “Human Communication has traveled a long journey from writing letters to doing everything digitally sitting at home. Artificial Intelligence is evolving in various sectors like engineering.” “New channels are using various algorithms in the media industry. From face recognition to LinkedIn suggestions, Amazon recommendations, AI is playing a massive role in media,” she added.
Dr Trehan talking about the use and impact of AI in Media Studies said, “Various mediums are being used in education with the coming advancement. Machines that are following algorithms are not only affecting our lives but the researchers and scholars. The role of Artificial intelligence gives constant support in the teaching sector. For instance- Smart Classes.”
Dr Navneet in his address talked about AI in PR. He said, “Social Media came and we all in the PR sector embraced it. PR industry adapted itself from changes happening around. AI has a limited role in PR.” “But yes, it plays a role in media tracking is required is PR. Artificial Intelligence helps in tracking down various pages and clients. PR has evolved in 3 decades. There are only specific areas AI can take up and it can’t sway away PR,” he added.
Dr Ganjoo focused on the advertising aspect of AI and informed, “Advertising industry is a very robust and growing industry. Only 45% of digital space is there in advertising. And that 55% cannot be tapped. The current generation is paving a way for Artificial intelligence in advertising.”
The session ended with a vote of thanks by Dr SusmitaBala, Head and Professor, DME Media School. She appreciated the efforts of all the panelists in bringing out the unfolded aspects of AI.
Day-8 of ICAN-4 ended with Workshop 3. It was in continuation with Mr Aaron Atkins’, a day before the session on the same theme of ‘Emerging Technology in Journalism: 360-degree Virtual Reality Storytelling – practical and approachable’. Mr Atkin is an Assistant Professor at Weber State University, Ogden, Utah, USA,
Inaugurating the workshop, Dr AmbrishSaxena, convener of the conference said that a 360-degree virtual reality is a trendsetter in the future of journalism and will set new benchmarks.
The session focused on the use of virtual reality in the conceptualization and execution of ideas and themes in the journalistic style of documentaries and films.
Mr Aaron Atkins highlighted the use of camera positioning and the play of background music in producing a ‘realistic’ documentary. “Perspective and perception play a very important role in the focusing and positioning of the lens of a camera. One has to think from the perspective of the audience,” he stated.
He also added that the placement of the camera and shot compositions create the narratives. “As we move forward, storytelling, language, the grammar of production and direction and the conceptualization of an idea or theme need to be explored. There is a vast scope of development in the area of visualization,” he added.
Dr SusmitaBala, Associate Convener of the conference concluded the session by stating that technology is a harbinger of change. “What is today is replaced by a new one tomorrow. Virtual space has grown manifolds with new technologies. We need to adapt ourselves to these ever-changing dynamics of technology. “She concluded.
The session was moderated by Mr Pramod Kumar Pandey, Assistant Professor, Media School, DME, and anchored by MS Divyasri, a first-year student, DME Media School.
Assistant Professor, DME Media School
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