The year 2020 was full of events, dramatically shaping the digital marketing trends. It had a lot of marketers scrambling to keep up with the expenses. But after a long time, the huge opportunities of digital marketing came under the limelight that can cover up for the prior losses.
Five Important Shifts of Digital Marketing
Firstly, it is very important to know what our client needs. Even their likes and dislikes must also be a matter of concern. To serve the clients on the highest stage, understanding their needs is an important step. Secondly, rather than promoting the shopper, it’s better to serve them first. And in fact, it is a profitable technique. Thirdly, an entrepreneur must be ready to fix issues and must also be quick in innovating skills. Fourthly, privateness is at all times below scrutiny. It is much important to observe the ever-increasing privateness guidelines. Fifthly, social media advertising is continuously increasing. And while serving the clients, relying solely on social media platforms is a giant mistake. So, the better technique is to entice the clients to your website and electronic mail lists.
Impact of Digital Marketing on The Indian Economy
Concerning the digitalization measures which has been taken by the Indian government, the economy of India is the fastest-growing economy. But by the current global situation, the economy is heavily affected. So, the entrepreneurs are confronted with a different scenario for which they need to rethink their business strategy in just a matter of weeks.
TPT Policy Advocacy & Recommendations
- 2020 has seen a truth that the mindset of the consumer has begun to change. Even the common people are also stressed and anxious about the current situation. So, entrepreneurs must think solely within the current global context.
- Among the other websites, Global event platforms are experiencing the most significant drop. So, the new shifts of digital marketing must be followed to create more opportunities this year.