The policy Times in a transformative initiative to bring unique and inspiring innovation and start-up to the world brought the “Global Innovator and Startup Series”. In the fourth “Global Innovator and Startup Series”, Mr. Akram Hoque, Founder-Editor of The Policy Times interviewed Dr. Narasimham V. Jammi, Managing Director, Jammi Pharmaceuticals, a pioneer in his path to revolutionize Ayurveda as a scientifically comprehensive mainstream healthcare opportunity.
Dr. Jammi tells us, what led you to Ayurveda?
You could say Ayurveda is a family tradition and my journey was laid out for me. Ayurveda practice has been in my family for many a generation. I am learning Ayurveda from my father who is an allopathic doctor and Ayurveda practitioner.
Video Interview Link: https://www.youtube.com/watch?v=50zfq29OT1M&t=1162s
What led to your revolutionary scientifically comprehensive Ayurvedic approach or advanced Ayurveda as you say?
My training has been attained from a scientific background, my Master’s degree in biochemistry, and my Ph.D. Biological chemistry in the west and I have inherited years of experience on Ayurveda from my family. I also worked on hardcore biotechnology and medicine for years. Being a witness to both sides of medication has contributed a lot to my effort to scientifically comprehensive Ayurveda and working on mixing scientific rigor to over a thousand years of traditional Ayurveda and bring advanced Ayurveda through Jammi Pharmaceuticals founded in 2012.
Ayurveda is not just ‘shake and make with a few herbs’ you need proper scientific accuracy and rigor in manufacturing facility and formula to have accuracy and effectiveness. That is the making of a world-class organization and that is what Jammi Pharmaceuticals is hoping to achieve.
Jammi Pharmaceuticals offers therapeutic, wellness, and cosmetic solutions. Jammi is a pioneer in liver treatment in India. My goal is to make Ayurveda mainstream in my lifetime. If you take the right kind of formulation it will probably make you a lot more resistant to diseases with less damage if you fall sick. The key to make Ayurveda mainstream is to market it scientifically in terms of the biochemical and molecular pathway it is taking or addressing as a pharmaceutical company. That is where my knowledge and experience in western science come into the picture. Ayurveda should reach every person in the world as Ayurveda makes a far healthier and resistant population which will curb the burden of diseases and its staggering cost.
Tell us a bit about your innovative product offering?
One of the silent scourges of recent time is non-alcoholic fatty liver and soon it is going to be big trouble for people across the world. The Indian government has recently recognized it as one of the prevalent diseases along with other non-communicable diseases like cancer, cardiovascular diseases and made operational guidelines to address it. Jammi takes great pride in the pioneer and premium treatment in non-alcoholic fatty liver, Cirrhosis, and such which does not have a cure otherwise. We address liver diseases through precisely developed and controlled nano-particles and it is our unique innovative approach we would love to spread in the world.
Ayurveda is a billion-dollar industry with that backdrop what are your future plans for expansion?
Ayurveda is a billion-dollar industry but a significantly higher part is taken by single formulations like Aswagandha capsules and such and another significantly large part is taken by cosmetics but we as the company would like to add value to the therapeutic side of Ayurveda as it has huge potential for the mankind. The goal is to make a mark in the therapeutic segment of Ayurveda especially in non-curable and rampant liver diseases and bring a treatment that is effective, without side effects, and affordable so people don’t have to opt for a ridiculously expensive liver transplant.
Your message for your fellow brethren in Ayurveda?
To make Ayurveda mainstream proper implication of Good Manufacturing Practices is necessary not just in certificate along with scientific and informed expertise and knowledge of thousands of year old Ayurveda to make it a scientifically proven option for the world.