Months after Apple introduced privacy tags on its App Store, Google has now updated the Gmail iOS app to reveal the data that it collects. It took quite a long time for google to all labels to its major apps. After YouTube Google has now tagged Gmail. Apple mandated tagging of all its app with privacy labels on December 8, 2020, making it user-friendly. Citing the data, the app collects and processes. However, Google is yet to flag the other major apps under its firms like Google Photos, Drive, and Google Maps. It is noteworthy to understand the difference in policies between Gmail personal and business. The privacy labels will be added to the apps when the updates are available. A blog by the company said,” As Google’s iOS apps are updated with new features or to fix bugs, you’ll see updates to our app page listings that include the new App Privacy Details. These labels represent the maximum categories of data that could be collected—meaning if you use every available feature and service in the app. The data you provide to Google products delivers helpful services to you, and you can always control your privacy settings by visiting your Google Account or going directly to the Google products you use on iOS.”
Data collected and used to track you for third-party advertising
This data might track you across apps and websites owned by other companies for third-party advertising. Data like precise location, user ID to identify your device and link your data and advertising data as per usage.
Data collected for analytics
Purchase history, Coarse Location, Email Address, Photos or Videos, Audio Data, Other User Content, Search History, User ID, Device ID, Usage Data, Advertising Data, Crash Data, Performance Data, and Other Data Types.
Data collected for app personalization
Google collects certain data for personalizing your app to enhance its functionality. Name, Coarse Location, Email Address, Emails or Text Message, Photos or Videos, Audio Data, Other User Content, Search History, User ID, Device ID, Usage Data, Advertising Data, Crash Data, Performance Data, and Other Data Types.
TPT Policy advocacy and recommendations
- Third party mining in Gmail has been a threat to almost all users. These apps that request permission breach the user’s data. Gmail should have responded earlier into not being a profitable marketing executive; and potentiate companies to harvest and share data with their advertising partners. An end-to-end encryption of data should be implemented.
- Imbibing learning from the Facebook-Cambridge Analytics scandal; a complete termination of third-party interference must be observed.
- Privacy is democracy- Gmail is designed for mass surveillance, and such a powerful tool could be easily misused. The intelligence software Google developed could someday be turned against us in ways we cannot predict. Gmail has for long violated the implicit trust of an email service provider time and again. Enabling the user track data being recorded hasn’t eased the fear of anonymous dangers that might arise due to misuse of data.