‘I didn’t know my voice would be all over the country’; Jasleen Bhalla, woman behind the Corona tele-warning

I didn’t know it was meant for a public campaign. It is a very ‘out of the box’ experience and it becomes quite awkward some times to take instructions from your voice whenever you make a call

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Because of the prevailing pandemic in the world, many people have lost their jobs but Jasleen Bhalla has gained the spike in her popularity. As the number of Coronavirus increases, the government of India has issued a tele-warning for Corona which is played before every call as a caller-tune. Whose voice is that? Does she speak in both English and Hindi? Which are the other recordings?

Well, the ubiquitous voice you hear before every call is the voice of a voice-over artist Jasleen Bhalla. She is a former-Sports Journalist cum Producer and is a voice-over artist. Her journey in the voice-over industry is of over ten years and she has also been a part of some of the most prominent advertisements. She is also an English graduate from Delhi University’s Khalsa College. While giving an interview to a media firm, Jasleen said that “I had recorded the message for a production house in the last week of March; I didn’t know it was meant for a public campaign. It is a very ‘out of the box’ experience and it becomes quite awkward some times to take instructions from your voice whenever you make a call”. Jasleen said that she didn’t know that her voice will be all the country when she recorded the message. With a sense of pride, she said that “My family knows it’s me on the other end of the cell phone so in a way it has made them more cautious about following guidelines, wearing masks and using sanitizers”.


When asked about the popularity Jasleen said “That comes easy for me. I am the child of an Army officer, I was taught discipline and responsibility at a young age”. In an interview with Hindustan Times, she revealed, “Initially I got the fan mails and warm messages from her friends like “we know it’s your voice, aab bas bhi karo yaar”. Although when asked about her husband she said “Well my husband was pleasantly surprised in the beginning but now he is used to it I guess owing to me being an excessive talker anyway”.

The advisory which is issued by the government of India and is in the voice of Jasleen Bhalla states how to be safe during this pandemic. It also points out the merits of social distancing. The tele-warning includes “Coronavirus se aaj pura desh lad raha hai, par yaad rahe humain bimari se ladna hai, bimaar se nahi. (Entire country is fighting with this Coronavirus, but we should remember that we need to fight with the disease, not with the patient)”.Jasleen added, “It was just an essential step to sort of drill into everyone’s minds that you have to wear a mask, wash your hands, etc., use a sanitizer. So at times a bitter pill also does its work”.

Today she is overwhelmed and full of joy with the love and warmth she is getting from the entire country.

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‘I didn’t know my voice would be all over the country’; Jasleen Bhalla, woman behind the Corona tele-warning
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I didn’t know it was meant for a public campaign. It is a very ‘out of the box’ experience and it becomes quite awkward some times to take instructions from your voice whenever you make a call
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THE POLICY TIMES
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