Indians and Pakistanis are caught in cricket frenzy to benefit the cricket boards and TV channels

The TV channels and cricket boards create war mongering frenzy among its viewers to increase the television viewership as happened in the recently held Champion’s Trophy Final

Indians and Pakistanis are caught in cricket frenzy to benefit the cricket boards and TV channels

It is possible for cricket board rising to be cash rich from mere bankruptcy with the event of single cricket series between India and Pakistan. This has been the case with Pakistan Cricket Board (PCB), which was a bankrupt body before the India’s tour of Pakistan in 2004, profited Rs. 200 crore that year out of the India-Pakistan test and one day series.

The revenue to the cricket boards flow in the form of broadcast rights, on-ground sponsorships and gate money. Although, for the current Champion’s Trophy, the amount of broadcast rights are not disclosed, it is supposed to be a huge amount considering that the matches of the tournament can be seen around the world.

Under the new financial model of ICC, in the time cycle of 2015-23, BCCI’s share of revenues stands at $293 million. That share is based on the ICC’s projected income of $2.7 billion. While the BCCI wanted $570 million in accordance with its revenue percentage under the previous Big Three finance model, ICC chairman Shashank Manohar made a counter-offer of an additional $100 million to bring the BCCI’s share to nearly $400 million.

Champions Trophy 2017 Worldwide TV Channels List


Country Paid
Australia Fox Sports (every game live)
Afghanistan TenSports
Bangladesh TenSports
India StarSports (Every Match live) & Doordarshan (only India matches)
New Zealand Sky NZ (Has not confirmed yet but most likely to retain broadcasting rights)
United Kingdom SkySports 2 (Only network in United Kingdom to broadcast Champions Trophy)
USA Willow Cricket HD (Viewers in USA can subcribe to WillowTV monthly package to get live acess for Champions Trophy available on all plateforms)
Canada WillowTV
Sri Lanka Star Sports (India)
Pakistan TenSports (to broadcast all champions trophy matches) PTV Sports (might have live coverage of only pakistan matches.
Caribbeans ESPN (not confirmed yet but ESPN is likely to win the rights in Caribbean countries)
South Africa SuperSports  (Confirmed as Champions Trophy broadcaster in South Africa and adjacent african countries)
Europe No news so far about any coverage in European countries. But EuroSport might scoop it if they able to negotiate a long-term deal with ICC to promote cricket in other euro countries.
Middle East OSN Sports (Usually broadcast major cricket tournaments in some of the gulf states)
Ireland Since Ireland did not qualify, Irish viewers can only watch Champions Trophy via SkySports 
Singapore Star Cricket Starhub & Singtel
Hong Kong Star Cricket – PCCW
Fiji Fiji Broadcasting Corporation (FBC TV)
China, South Korea, thailand & Indonesia Fox Network Group (All), Star sports china (Semi final, Final)
Hong Kong Star Cricket – PCCW

The fact that India plays Pakistan in the final is likely to draw maximum number of viewers. Indians form the largest chunk of viewership and if the match is against Pakistan, and the final is played between these two nations, viewership attained would be the highest.

The media and the cricket boards only know too well to capitalize on that. They create frenzy amongst the two populations that result in increased viewership. Everybody profits from it: the cricket boards, the television channels, the advertisers and the sponsors. This is excessive and unnecessary, designed only to profit the stakeholders. The hapless and innocent people across the borders are exploited to make the fat pockets of the parties concerned. This kind of war-like frenzy does not do well at all in mending the relationship between the two countries and its people. However, there is no one to point it out and show how blatantly the people of India and Pakistan fall prey to this well designed plot of the cricket boards and television channels so that they can make money.