New Delhi, 30 June 2018 – Japan-based leading baby hygiene products company, Unicharm’s flagship brand MamyPoko, has announced an online Mommy Community, #SheCaresSheShares aimed at celebrating the spirit of motherhood. Mothers will be able to share their experiences on social media using the hashtag #SheCaresSheShares and register themselves to become a part of the community. Mothers can easily access the community on www.mamypoko.co.in.
#SheCaresSheShares is aimed at connecting mothers across India with the power of sharing and give them a platform to write their motherhood experiences alongside sharing baby care and pregnancy tips that can come in handy for new moms or mothers in pregnancy phase.
Yuji Ikeda, Marketing Director of Unicharm India said, “We are delighted to have launched this initiative that will enable mothers from across the country to connect with each other with common experiences. MamyPoko has been a partner in the motherhood journey of many mothers across the country, and this initiative is an important step towards further building this bond and a token of thanks from team Unicharm to all the mothers for making MamyPoko one of the top players. The platform in a true spirit is by ‘the mothers, for the mothers’. We are hopeful that the platform will create a positive impact in the lives of mothers across the country.”
Sharing her personal experience related to baby care, one of the mother contributors of #SheCaresSheShares community, Aradhana Singh writes, “Sleep is one of the most important aspects of your baby’s early development. Developing a sleep routine that works for you and your new baby is important, and a diaper can help your child with good sleep.”
MamyPoko is running various initiatives in India to help create awareness around baby hygiene and #SheCaresSheShares is another step towards the same.
MamyPoko has been making diapering easier for mothers since 2008 and is the innovator of India’s first Pant Style Diapers. The brand believes in creating a healthy environment for babies using premium Japanese technology. MamyPoko supports the growth of a baby making sure that it stays happy, healthy and hygienic throughout the different stages of its growth.
About Unicharm India
Unicharm India, a fully owned subsidiary of Japanese multinational Unicharm Corporation, aims to provide people with products that provide physical and psychological support through gentle care. The company offers various products under the brand name of MamyPoko Pants & Wipes in Baby Care, Sofy Sanitary Pads, Tampons & Panty liners and Lifree Adult Diapers.
The company aspires to offer unprecedented value to customers through its products and contribute to changes in their lifestyles.