As the cases of Covid -19 are rising in India and amid the crisis, an appreciable and creative move came from Srinagar. To create awareness among the people about the precautionary measures against the virus, a local Urdu newspaper gave its readers free masks.
A local Urdu newspaper ‘Roshini’ puts a free Facemask on the first page of its Tuesday addition and in an attempt to increase awareness also urges the readers to wear the facemask.
And the text which is written in Urdu with the real mask says that “Mask ka istemal zaroori hai” means the use of masks is important.
Then a subtitle written in Urdu says, “With this, not only you but those around you can be protected from Coronavirus.”
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While speaking to Free Press Kashmir, Zahoor Ahmad Shora, Editor-in-Chief of Roshini said, “We thought it was important at this time to send out this message to the public, and this was a good way of making them understand the importance of wearing a mask.We had to hire more employees to pack these masks and make sure the copies get ready. To ensure things are finished on time, we sent the publishing copy three hours prior to the press.”
Jehad Shora, the creative mind behind told Free Press Kashmir, “In the current global scenario and what WHO has said, mask is the only way we can prevent the spread of infections. I realized everyone in Kashmir is coming up with excuses. Keeping that in mind we thought to use creativity and give a little good to the society.”
He further said, “I came up with this idea and the team agreed, then it matured further and we did it.”
Priced at 2 rupees, it left the readers with surprise with this innovative idea and people took it to social media and appreciated the move which grabbed the attention of thousands of people and went viral.
Currently, there are 14,650 confirmed cases of coronavirus in Jammu and Kashmir and 8,274 have recovered, 254 people have died due to the virus.