Trade is an instrumental pillar of socio-economic growth at the local, national and global levels. In India, the home for unique innovation and enterprising minds it is definitely the backbone supporting the steady growth and prosperity of the nation. Global Innovator And Entrepreneur Program is an initiative by The Policy Times to present brilliant innovation and entrepreneurs with a positive impact on society. In the latest series of the program Mr. Akram Hoque, Founder Editor of The Policy Times interviewed Mr. Govinda Sadamate, CEO, Ablifree Business Network. Ablifree is a business networking platform for business owners around the world.
YouTube Link for the Interview: https://www.youtube.com/watch?v=qRLaOQ4rFIY
Mr. Sadamate kindly tell us a bit about yourself? And your journey till now that brought you to create Ablifree Business Network.
I started my career with a small business back in 2011. Due to business networking, I had to travel across India and it consumed a lot of unnecessary time that could have been invested in the operation part of my business to expand it. Business networking is an important capital for any business. Then the idea to integrate technology to make business networking easy and broaden the scope for any business to unlimited prospects anywhere in the globe. Today digital incorporation and solid digital structure are of crucial importance for any business to have global outreach, expansion, and client base. It is quite easy to scale up business digitally, however, the majority of small business is deprived of such bright opportunities. As per the latest data, nearly 67% of the business in the MSME sector do not have an online presence. In 2015 the idea to create a technology-enabled networking platform availed through smartphone software application started to take shape. The smartphone was easily available at that time and people would have easy and affordable access too. If networking is essential for a business that shall be done wisely and economically this was the main thought behind Ablifree. The platform shall empower businesses to reach their true potential. This was what drove us to build Ablifree Business Network.
Can you elaborate more on the uniquely contributing factors of Ablifree Business Network?
From the very beginning, the aim of this product was global networking. We initiated with 10000 participants and launched in 50 countries. Right Ablifree connects businesses with global prospects strategically and efficiently. Now we are growing exponentially and people have gracefully accepted us. Currently, we have more than 50000 users and nearly 12000+ users activity every day. The vision behind Ablifree is to digitally empower business and aid in digital transformation leveraging advanced technologies.
One of the unique features of Ablifree is it matches one business with another potential one from around the world. The application is AI-enabled business match-making features that match one business to another based on 95 parameters from profile, products, service requirements to others. Ablifree is a geo-location-based networking application applicable anywhere in the world where one user can not only get suggestions of business matches in that specific location and of the specific field through different filters but also can see other users as well. Users are notified through notifications each time there is a potential match, once matched the business owners can then connect, communicate and proceed to trade. So in a way, one notification could change the scenario for business owners.
The user’s profile is a very important factor for a business to strategically showcase its business to countless others. Every user gets a smart profile that is comprehensive and crisp to get maximum visibility and benefit.
For the actual business, there are few more very instrumental features one of them is a business can post their service to the right set of people – a combined demographic and geographic target to the right audience. For example, if a software business posts about their service and it is visible to only the right set of people with the same requirement at the specific location. This also eliminates the nuisance of irrelevant posts to irrelevant people. This is the same for any requirements users posts have geographic and demographic targeting features. They can post for any requirements service, raw materials or products, etc.
Another very significant feature of Ablifree is that the application suggests personalized and precise promotion and marketing opportunities for businesses based on their profiles, requirements, service,s, etc. This is like their very own marketing manager, all at their fingertip. For example, if a business owner uploads the link of their Facebook or YouTube channel, the app actually analyses the features of Facebook or youtube and suggests how and to whom it can be advertised. Normally people need to go to experts for these suggestions and that takes a lot of trial, error, energy, and capital and for Ablifree these are free savings on multiple assets.
The most important aspect of MSMEs or startups is they need funds to scale up their business and in Ablifree we also push for fund requirements for business in our ecosystem. We scour for funds through multiple stakeholders in our ecosystems and push for funding suggestions to multiple links in our stakeholders. This is strictly confidential too.
Ablifree is a very versatile platform. What is your expansion strategy for Ablifree?
True Ablifree has the potential to have a very wide reach throughout the world and as of now, we do have a presence in 50 countries. In India, we started to promote our business through clusters like associations and commerce chambers these clusters are really doing great work to avail more business opportunities for their members and we are trying to amplify their work by means of digital technology. For global markets also we are trying to reach through business clusters and trying to create more genuine impressions all the while getting valuable feedback to improve our products.
What are the challenges and opportunities you faced during the journey?
Yes, there has been quite a lot of opportunities that we observed and deployed. Ours is a business networking platform and it is an eco-system of business. There are a lot of start-ups and entrepreneurs who are part of our ecosystem from them what we learned is as long as you provide convenience to the clients you can easily scale the business. We provide ease of digital transition and that is too free so no risk is involved at all.
One of the major challenges has been reaching people because the majority of Indian MSMEs are not present online, so reach and communicate with them has been a big challenge.
Any message for your audience?
The pandemic has in a way shaping businesses to be more economic leveraging digital technology. At this time every business is trying to be cost-effective, visible, and have an edge over their competitors. Ablifree eases the marketing part of business and saves a lot of money and that is an incentive for MSMEs and start-ups to save capital at the beginning of their journey. With Ablifree businesses don’t have to worry about marketing, growth, promotion. This is a digital era if any business wants to give voice to their business and have global outreach they must inculcate digital technology and be part of the global supply chain.
The Program is chaired and mentored by Dr. P. Sekhar, Chairman Unleashing India, Global Smart City Panel, MTGF. His observation of Ablifree Business Network is that this product was conceived much before the pandemic and the pandemic only highlighted the unique contribution it could make to the Indian and global business community with its comprehensive and strategic approach.
For further details on the innovation the innovator can be contacted at the details below:
M: +91 9356002701