According to the Quarterly Mobile Phone Tracker report by International Data Corporation (IDC), India released on November 15 “One Plus recorded as the highest-ever sale in a quarter 2018 with the One Plus6, followed by Apple and Samsung”.
IDCs Quarterly Mobile Phone Tracker report says “The Indian smartphone market reached at its peak with an all-time high of 42.6 million unit shipments in Q3 2018. This development witnessed a growth of 9.1% year-on-year (YoY). This is the first time when the smartphone market is at par with the feature phone market, each contributing 50% to the overall mobile phone market.”
The rise in smartphones supply during the quarter is attributed to the affordability in festive season sales across e-tailers such as Flipkart and Amazon India. These sites offering multiple financing options such as zero or low-cost EMIs, buyback guarantees, cashback on debit/credit cards.
According to the report “Smartphone brands such as Xiaomi, OnePlus, Honor, Realme, Asus and others with their online exclusive offering were responsible for quarter-on-quarter (QoQ) growth of 37%, taking the online share to 39% in a quarter.
OnePlus recorded its highest ever shipments in the category of Rs. 30,000 above in a quarter. OnePlus is driving the overall smartphone average selling price (ASP) in the online space to $166 (approximately Rs. 11,937) in Q3 2018 from $156 (Approx. Rs. 11,218) in 3Q17, Associate Research Manager of IDC India Upasana Joshi said.
She added that “OnePlus with its OnePlus6 achieved the leadership position, exceeding Samsung and Apple in the quarter.” However, Apple’s latest iPhone XS and iPhone XS Max failed to create much demand in the opening quarter due to high pricing in the Indian market.
In a Q3 2018, the offline segment witnessed an annual growth of just 6.6% due to the impact of aggressive marketing on e-commerce platforms along with online exclusive models.