NOIDA: The Super Sunday of ICAN4 began with an engaging Workshop 1 on a relevant topic of the time, ‘Debunking Misinformation’ with Prof. Umesh Arya, Dean, Faculty of Media Studies, GJUST, Hisar, Haryana.
Dr. Ambrish Saxena, Professor and Dean, DME Media School and Convener of ICAN4, initiated the session by focusing on the gravity of the issue. “Gradually and especially in the times of COVID, it has become a challenge for everyone. Even today’s government is concerned with the issue and has come up with IT rules to check the spread of misinformation,” he informed.
The workshop began with Prof Arya asking some relevant questions about misinformation and unverified news being shared amongst the public. He then talked about the challenges of Misinformation. “We have heard about misinformation and disinformation, but not many know about Mal-information,” he said. According to him, Mal-information is when genuine information is twisted to harm the image of a social disadvantage group. He referred to various images from Google to make the audience understand how images are interpreted differently to incite negative emotions.
Dr. Arya further demonstrated various tools and techniques to debunk misinformation and gave hands-on training to the audience. In the end, he answered important questions raised by the participants.
Dr. Susmita Bala concluded the session by stating that we, as media academicians, must learn to distinguish between factual information and false information. Mohd Kamil, Assistant Professor, DME Media School, moderated the session. Abhishek Bajaj of DME Media School anchored the
Technical Session II
The second session of the day was a Technical Session III on a vital theme ‘Women Emancipation, Gender Issues and LGBTQ Rights’, chaired by Dr. Kiran Bala, Dean, School of Journalism and Mass Communication, KR Mangalam University, Gurugram, and Ms. Sukriti Arora, Assistant Professor, DME Media School as the co-chair.
The session focused on research topics like Role of Gender in Healthcare Communication, Delineation of Women in Media Coverage through Newspaper, and Analysis of The Emerging Third Gender Hero in Popular Hindi Cinema.
Dr. Ambrish Saxena in the opening remark emphasized the need for more deliberations on gender issues and problems faced by LGBTQ communities.
Dr. Kiran Bala appreciated the efforts of the organizers and critically examined each paper presented in the session. She gave her valuable views to the presenter. She said, ” Everywhere gender discrimination has been a problem and at times we leave the third gender somewhere, so it is very important to have such forums to discuss critical, political and other aspects of these issues.”
Dr. Susmita Bala appreciated the efforts of the scholars and stated that it was a brainstorming session that enlightened everyone. Yogesh Bisht, a first-year student, anchored the session.
Sakshi Grover Arya and Dr. OP Dewal from Indira Gandhi National Open University were announced as the best paper presenters for the Technical Session II on the topic ‘Freedom Of Expression: Issues and Trends in Hindi Cinema’ held on July 04, 2021.
Master Class 4
Day 4 of ICAN 4 concluded with Master Class 4 on the topic, “Rumors and Public Perceptions of COVID-19 Vaccine: Role of Media”, addressed by Mr. Nimish Kapoor, Senior Scientist and Science Communicator, VIGYAN PRASAR, Department of Science & Technology, Government of India.
Prof. (Dr) Ambrish Saxena, Convener of the conference, while welcoming Mr. Nimish Kapoor, pointed out that this was the first of its kind session where the issue of vaccination drive in the country is being discussed and deliberated academically. “Rumours, misconceptions, and misperceptions are a reality today. The session will help in finding answers to confusions, doubts, and issues related to Covid vaccination,” Dr. Saxena added.
“Misinformation and vaccine hesitancy act as a deterrent against successful COVID- 19 vaccination drive in the country,” Mr. Kapoor expressed while discussing case studies from across the world on how countries like the US, Pakistan, and the Philippines are facing difficult times in convincing their populace on vaccination against various diseases including Covid 19.
“It is important that the fears of the people against COVID vaccination should be allayed. It is here the role of the communicator becomes significant. To make communication effective, people should be explained about the efficacy of vaccination in their own language,” Mr. Kapoor pointed out.
In her concluding remarks, Dr. Susmita Bala, Co-Convener of the conference added that rumors can be dealt only with the right information. Awareness is the best remedy and the key to all issues.”
The Master’s class was moderated by Mr. Mohit Kishore Vatsa, Assistant Professor, DME Media School. It was anchored by Abhishek Mishra, a Student of BA JMC.
Special Session 3
Day 3 concluded in the evening with Special Session 3 on “Unveiling of the book with Author’s Talk”. The session saw the release of Ms. Kathryn Lancioni’s third book ‘The Practice of Public Relations. Ms. Mudita Raj, Assistant Professor, DME Media School, moderated the session by presenting a review of the book. ‘The Practice of Public Relations’, throws light on the practical application and the critical role of public relations in organizations. In her book, the author introduced the ‘Practice of Public Relations Model’, which illustrates the interconnected relationship between public relations various communication functions at various levels of the organization.
The author eloquently presented her PPR Model (Practice of Public Relations Model) in the context of Public relations being the command center of the organization. Ms. Lancioni, in her address, said, “PR, although reports to the Chief Marketing Officer (CMO), it is the most undermined function as far as its role in an organization is concerned”. “In fact, it plays the most strategic role in the whole communication structure of the organization”, said added.
Earlier, unveiling the book authored by Ms. Kathryn Lancioni, Dr. Ambrish Saxena said that the book by Ms. Lancioni would set a benchmark by highlighting the practical aspects of PR in an organization. Dr. Susmita Bala concluded the session by adding that the PPR model is significant and will help in PR education globally and will also benefit students and professionals. Shriya Singh and Meghna Bakshi, students of DME Media School, anchored the session.
Thanks and Regards:-
Delhi Metropolitan Education
Guru Gobind Singh Indraprastha University