Revival of Tourism post-pandemic

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Tourism was one of the most hyper-departments in the world. During the pandemic, the most challenging sector was travel and tourism. It is because COVID was meant for social distance, no contact, no in-person meetings, no travel, and no crowd. The sudden change hit as a storm and made all of us remain in a single place. This kind of global health emergency not only impacted the tourist sector alone, it primarily affected the people and the industry associated with it.

Also Read: Department of Tourism and Hospitality Management Jamia Millia Islamia

REVIVAL OF TOURISM:

Places that depend on national and international tourists business need to be revived. But reviving is only possible with proper steps and precautions. Surviving the business via travel and tourism is a risk when there is no government and public support.

Tourism can be revived step by step, starting with domestic tourism and then negotiating with international regions. In this way, the economy can be enhanced. Tourism can be done in a coordinated manner with more regional coordination.

Since the middle of the pandemic year, there has been a pickup in domestic tourism due to restrictions imposed on international tourism. Domestic tourism has proved to be a primary driver of recovery and provided much-needed confidence to aid the economy of many tourist places.

 The following measures can help the revival of tourism after the pandemic:

  • Total help from the Government can lead to the re-establishment of the economy:

The tourist destinations should be prepared for the tourists to visit. Environmental, economic, and social purposes can be served with the help of the Government.

On 28th June 2021, the Government announced a stimulus package to boost diverse sectors of the economy affected by the COVID-19 pandemic and provide momentum for development and employment measures.

The package comprises a total of 17 steps in three broad categories, which included ‘Economic relief from Pandemic, with special focus on health and reviving travel and tourism sectors’ and ‘Impetus for Growth and employment.

Also, intending to prepare for a post-COVID-19 revival, the Ministry has formulated and issued detailed operational guidelines for Covid safety and hygiene for hotels, restaurants, B&Bs/Homestays, and Tourism Service Providers on 08.06.2020 to facilitate the smooth resumption of business.

  • Tourism recovery can be highly helped with clarified measures and taking policies to restrict uncertainty:

There is a high need for proper interaction, well-managed data policy, and transparency for the areas where there are fewer travel restrictions and sanitation has been properly managed because these areas can be visited easily.

  • Any crisis is the first step to rebuilding a business:

There has been a huge loss in the tourism business after the COVID-19 pandemic. The vulnerability and shortcomings of the tourism business have been revealed during the pandemic.

There is an urgent requirement to build up the flexibility of the tourism structure to attract more tourists, thus preventing the regions from future disturbances. Slow but steady changes should be supported so that tourism can be led to a more sustainable project and rectify the long-established weaknesses.

  • Enhanced multi-lateral coordination and vital support are essential to rejuvenate tourism:

The actions and measures taken by one country impose an effect on travelers and business in other countries and affects the global tourism system. Since the whole world has been affected economically due to the COVID-19 pandemic, the countries should take collaborative measures to resume international tourism, reinstate travelers, and boost confidence and demand for tourism all over the globe. To prevent future worse conditions, more organized and systematic global coordination systems are needed.

  • Support from specific sectors is required for tourism businesses, tourism areas, and for enhancing quick recovery:

Tourism is one of the most wrecked and shattered sectors, and small businesses have been highly impacted. The sectors which are still restrained due to safety measures require much attention, along with the businesses which are vulnerable and most affected.

  • The emergency has called for the need for the Government to work in a coordinated way and also focussed on the significance of combined tourism policies to aid recovery:

It is very crucial for the Government to support and handle the devasted tourism services, the regions, and the workers. The Government, NGOs, and the private sectors should extend their hands of support at local, national, and international levels to uphold the tourism sectors and revive vulnerable tourist places.

After looking at the condition of Indian tourism after the COVID-19 pandemic, the Government is trying to bring National Tourism Policy in 2022. Union Minister for Tourism G. Kishan Reddy made the declaration on Wednesday while speaking at the National Conference on Tourist Police.

“We (India) are planning to bring a National Tourism Policy 2022 in front of the country and the world. As there is no proper and concrete National Tourism Policy in India so far, we will bring concrete and comprehensive National Tourism Policy this year under the leadership of Prime Minister Narendra Modi,” Reddy said.

He also mentioned that India has been moving forward rapidly in the tourism sector but stressed the need to rethink all aspects to make India a major tourist destination by providing a safe and secure environment for tourists considering the big target.

Some suggestions…

  • Boosting up the confidence of the travel industry with proper mitigations.
  • Allowing non-vaccinated people in tourist spots with proper safety measures may enhance tourism.
  • Promoting and informing travelers about safety precautions.
  • Maintaining holding capacity at hotels.