Approximately 79% of Indians aspire their travel to benefit local communities and 69% are ready to pay a premium for viable tourism, stated a survey tracking how the Covid pandemic has changed practices.
The survey which was commissioned by Airbnb and supported by think tank Economist Impact had almost more than 4,500 individual respondents across 9 nations in the Asia-Pacific region which includes India as well.
“Following the pandemic, travellers are thinking more about the implications of their travel choices and decisions”, stated by Pratima Singh who is the Senior Manager for Policy and Insights at Economist Impact. “As demonstrated by our survey findings, we’re seeing a trend where people are attempting to make their travel decisions more sustainable—economically, culturally, and environmentally.”
Another main impact of the Covid pandemic and lockdowns to prevent the spread of the disease is travellers seeking to go to rural places and explore new parts of the nation.
The survey noticed that more than 56% of people are deciding to engage in domestic travel more than it happened before, with the main aim to engage their travel budget more within their own nation than going out of the nation.
Almost 68% respondents stated that they are ready to forego any sort of comforts or luxuries on a vacation if their actions can support viable tourism outcomes with 64% ready to avoid holiday destinations that are faced with viable challenges.
The research further saw that more than two-thirds of Indians state that it is important to them that they are making a positive impact for locals, with 58% stating that it is significant that they are not contributing to issues like over tourism.
More than almost 60% respondents stated that they are conscious that communities are in urgent need of economic recovery, and they would factor this wherever they travel and how they spend their money. Almost 67% of Indians state that they will be more cautious when it comes to familiarising themselves with what is crucial to the communities they are visiting and about how they can make a good contribution.
More than 50% of travellers from India stated that technology-driven solutions might make the industry of tourism more inclusive, by making a wider range of local stakeholders to make a benefit economically.
“People are increasingly becoming more thoughtful and deliberate about the ways they can use travel to make a positive contribution to the communities they are visiting. We’re seeing the rise of a new form of ‘conscious travel’ that will benefit communities across India in new ways,” stated by Amanpreet Bajaj who is the General Manager – Airbnb India, Southeast Asia, Hong Kong and Taiwan.
By creating equitable outcomes and even income for the locals, also engaging with totally new experiences and connections that are meaningful, increased as the top two most significant aspects of viable travel for those surveyed.