The modern time is a scenario where for every individual, organization, the institution being digital is being visible and global. Digital presence means visibility otherwise invisible and unknown entity. Owing to the urge to increase and attest their visibility to the globe, people are increasing their digital footprint and resorting to all sorts of mediums from websites to social media to express themselves, their activities, and their unique creativity. The astounding result of this is that today amongst the 7.9 billion global population there are 4.80 billion internet users in the world today. The global community is spread around different digital mediums for a different purpose. There are over 1.5 billion websites on the world wide web and social media users reached 4.48 billion in 2021.
Youtube Link for the Interview:https://www.youtube.com/watch?v=2Eqp2shuVbc
The Policy Times initiative “Global Innovator And Entrepreneur Show” was curated especially to nurture India’s start-up spirit and innovation brilliance to new milestones. In the latest series Mr. Akram Hoque, Founder-Editor of The Policy Times interviewed Ms. Kalyani Murumkar, CEO & MD, Virtuebyte Pvt. Ltd. who is an expert in the field of niche IT service & consultation.
Virtuebyte Pvt. Ltd is a six-year-old organization specializing in different types of IT services.
Ms. Murumkar kindly tell us a bit about yourself and your organization?
I am basically from Pune. I completed my post-graduation in M. Tech in the year 2013. Since then I have wanted to do something on my own hence started Virtuebyte Infotech in 2014 with a few people. By March 2021 the company transitioned to a private limited company. It has been a unique and very enlightening journey.
What are the products and services that your company offers and how are they unique from other providers? How was the response from your clients till now?
We specialize in designing software service solutions based on client preference. Our services range from Website Development, Software Development, SEO & Brand Building, Data Analysis & Visualization, Social Network Analysis, IoT Solutions. We also successfully ventured into the domain of emerging technologies like AI. Our team consists of specialized experts in different areas of software application who are well equipped with the latest development of the field in concern. Incidentally, our clients preferred the usage of the latest technologies in their service or products that in turn also shaped our experience and enhanced our deliverables further. The client response till now has been very positive especially with our customized and time-bound service. Undoubtedly we have left a significant mark with our service amongst our clients from not only in India but the international market as well.
Virtuebyte, under your leadership, has had an increasingly flourishing journey till now. What is your expansion strategy in the future in different regions of the global market?
Up until now, we have concentrated our focus majorly on enhancing our organization profile in terms of technology, domain, and sectors. We have enforced our confidence in our product’s strength across different sectors. Now we are spanning our energy to scale our venture in global markets slowly. We have had clients from North America and Gulf countries. In 2021 not only have we delivered our service successfully to them but we are also retaining them for renewed service and the new range of products.
Recently we designed two new products. One is for the global market another is for the Indian domestic market. They will be launched soon.
What is the message you would like to convey to your audience and different collaborators?
As I said before, we have a very diverse and strong profile in terms of unique products varying in different sectors. Our acquired experience and expertise have enabled us to be prepared to venture into IT services in different sectors from media to manufacturing. Recently we are in dialogue to venture into the healthcare sector for our services with a few Japanese companies.
Basically, we are ready to customize our IT services as per our customer preference be that from any sector. We are confident in our capability to reinvent ourselves according to the scenario. Our clients have been happy with our expertise and work ethic, support, and absolutely unique deliverables. So awaiting more such opportunities ahead in our journey that will scale our venture.
The pandemic disrupted business in more ways than one. However, you experienced steady and upward growth. How was your experience in repositioning your presence according to the situation and achieving remarkable growth?
Like every other organization, we were concerned with the risk to health and life and concentrated on finishing the projects at hand. However, till June-July 2020 we restarted our journey for upcoming projects. The trust of people due to our dedication and expertise not only sustained us but helped us to scale our business as well. Now the operation is on track and we are growing.
Your tenacity and perseverance throughout your journey are really admirable. What would be your message to fellow women entrepreneurs?
There are really a lot of challenges for entrepreneurs, especially for women. However, the key to success would be patience, strategic time management, and adaptability to different situations.
The Program is chaired and mentored by Dr. P. Sekhar, Chairman Unleashing India, Global Smart City Panel, MTGF. He was immensely impressed with the steady growth of Ms. Murumkar & Virtuebyte in the last 6 years given her humble beginning. It is already impressive for her to really scale her business to prominent global markets like the USA, Middle East. Her confidence in her team further attests to her credibility as a leader and approach. It seems her expertise, credentials will take her growth to a new level in domestic and international markets in the coming times.
For further details on the Innovation contact the promoter
Ms. Kalyani Murumkar, CEO & MD, Virtuebyte Pvt. Ltd. at-
M: +91 77219 17721 E: [email protected]