“How you sell matters. What your process is matters. But how your customers feel when they engage with you matters more.”
A sale is made in the mind of a buyer. Good sales stories assist immensely in reducing the cycle time of sales. Saleswalah brings to you inspiring sales stories of some amazing street vendors. The book analyses their sales approach using a simple and effective framework called sales. The book will help you understand the key psychology of how real-world sales take place. The process of sales is simple if you can weave stories that capture the attention of your buyers. The book analyses the Digital Identity of the ‘saleswalahs’. In today’s world, each one of us is a salesperson. Saleswalah is the key to unlock your sales potential.
Mr. Subhadip Mazumdar who is one of the prominent authors and winner of Best Debut author for his book – ‘Orange Sky & Blue Sun’ at Gurgaon literature festival 2019 have recently written a book called ‘Saleswalah’. The book was digitally launched on 21st March 2020. In the book, he has beautifully articulated the art of sales picked from the streets of the joyous city of Kolkata and different parts of the country.
Business is the backbone of economic growth for any capitalist society. It is the engine that hauls the economy towards growth and development. The most important factor in business entrepreneurship or in general in the capitalist regional economic model is sales because if the sale is weak of any organization it will always struggle to survive to sustain and to thrive.
How do you define sales? In one sentence, sales are the transfer of emotions. We generally make sales a complex process but at the end of the day it’s just about communication, about telling a story it’s all about like you’re not telling someone what you have as a product instead of telling them a wonderful value proposition through a story so it could be simple.
Let’s make it clear with a prominent example. Once upon a time there was a shoe salesman and he sent one of his salespeople to this particular town and this guy goes there in this unknown town and he came back after a sales early market survey and his manager the owner of the shoe sales company asked him so how did you see the opportunity how did you see the market he said it’s absolutely zero, there’s no market for us because nobody wears shoes then the sales manager said that’s a hundred-percent market.
“So, it is all about being positive how you identify the opportunity for me it is simple and often we overlook that simplicity just as that’s shoe salesman” narrates Mr. Mazumdar in his book.
In today’s busy world people will not give you an hour so you have to be concise and clear. You will need to work for hours practicing, knowing the value associated with the product, its features for a perfect 15 minutes. These fifteen minutes will make or break your deal. With the advent of technology and social media Sales have become increasingly competitive and complex but having a positive perspective can make it all easy for you.
Three elements are extremely important for any salesperson to be successful. First, the art of storytelling, which is often overlooked and underrated. Second is the listening skill, this helps in understanding the client, their needs and requirements and the third one is emotional balance, a salesperson must remain positive about there the prospective clients and their own product.
This book is extremely relevant for every Small-Scale Industry as well as start-ups that have just started the business. Most often people start business ventures out of passion, emotion and vision but without having much understanding about sales. This book brings 11 real life stories answering all the questions related sales for everyone to inspire and learn from.
About Mr. Subhadip Mazumdar:
Subhadip Mazumdar is a Multi-award-winning Sales Professional. He has over Twenty-One years of Global Experience in ICT Industry in various Senior Management roles, including sales, presales, delivery, and operations. He has extensive experience working in the Senior Sales roles in the USA, Australia, Singapore, Vietnam, Philippines, Cambodia, Malaysia, Thailand, India, and South Africa.
Saleswalah is Subhadip’s second book. His first published book was Orange Sky and Blue Sun – Collection of Emotions, which has been critically acclaimed. He also hosts a talk show called Leisurely Baatein on his YouTube Channel – Saleswalah Studios.
The book is now available on Amazon (https://www.amazon.in/Saleswalah-Story-Sales-Subhadip-Mazumdar/dp/9389600499/ref=sr_1_1?keywords=saleswalah&qid=1585029417&sr=8-1). To know more about the author and his books, visit https://subhadipmazumdar.com/